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Polaris, the international manufacturer of ATV’s and snowmobiles will be launching its ATV range in India. The Sportsman, Ranger and Ranger RZR series along with Outlaw, a 50cc ATV for the kids, will be introduced all at once. Its wide range of ATV’s has a wide range of audience too from kids to serious off-roading adults. The sportsman range is the nimbler ATV which provides capable off-road abilities [...]

For the prudent yet enthusiastic motorcyclist, the quarter liter class seems the one to look for. With major players like the Ninja and CBR 250R already on the charts, it is imperative for others to hop on to the 250 cc bandwagon. Speaking of competitors, Hyosung has its hands full with the GT650 and the ST7. And to enter the 250 cc segment, the Korean manufacturer has just one motorcycle with two [...]

The Indian bike enthusiast is an excited person and it’s about to get better for him. well almost. Following the CBR250R and the Ninja 650R, KTM is rolling out the red carpet with the 200cc Duke motorcycle at the Auto Expo in New Delhi next year. If this was not enough for, there comes good news from the Austrian company. The third variant of the low-displacement Duke series, the Duke 350 will [...]

As and how the two-wheeler market is developing, so is the motorcycle accessories business. Popular brand Steelbird has provided Indian customers with quality helmets, panniers and luggage accessories at an affordable price for quite some time now. And now they have launched India’s first Carbon fiber helmet at the price of Rs. 10,000 which is very economic comparatively. Carbon fiber is the one [...]

India Yamaha Motor has registered a staggering 28.5 % growth over July last year. In comparison to the 22,899 units sold in July 2010, this year the company has posted a sales figure of 29, 021. Correspondingly the exports of the company have also risen. This is due to the inclusion of the new variants in the FZ and SZ series and has led to the highest ever monthly sale the company has achieved this [...]

A strong and a consistent demand across all the segments have resulted in the cumulative growth of 15% for TVS. The overall sales in July 2010 was 1, 66, 214 and the company bettered it by posting a figure of 1,89, 962 units this month. While the company’s major production is for domestic market, the exports too seem to be rising exponentially. This year the company has posted growth of 34%. Being [...]

In line with expanding production, Royal Enfield has announced the setup of its new plant; once again in Chennai. In response to the huge demand in domestic as well as international markets, the new plant will nearly double the production to 1,50,000 units annually. The 50 acre plant which is slated for the 2013 will demand an investment of Rs 350 crore, spread over the next five years. The facility [...]

A hundred crore apparently! Obviously Shakespeare wasn’t aware of modern corporate strategies when he first asked that. Hero Honda has invested Rs 100 crore in the restructuring of the brand. On August 9th, the company will reveal the much awaited global brand identity in London. Although the agreement last year allows Hero group to use the Honda brand till 2014, the two-wheeler major is insistent [...]

For the past ten years or so, we have been pitching bikes with engines the size of coffee mugs against each other. And then due to the consistent nudges (in installments of 20 cc) from Bajaj we finally gave in to the pleasures of horsepower. We have now graduated to the quarter liter class. Miraculously, the transit from 250 cc to 650 cc has taken less than a year. The Hyosung GT 650R has faced competition [...]

In addition to the two plants in Maharashtra and one in Uttarakhand, Bajaj Auto has proposed plans for their fourth and largest ever plant in the country. The new plant will be situated near the Mundra port in Gujarat. With an investment of nearly 1, 000 crore, the company plans to produce a four-wheeler which will be a next generation passenger mover. The 500 acre factory will have an installed capacity [...]