· Completely redefines Commuter segment with a 150cc bike delivering 65kmpl at Rs.46,000/-

New Delhi, May 10, 2010: Riding high on the success of 100cc Discover DTS-Si and to strengthen its presence in commuter segment, Bajaj Auto today launched the new Discover 150. With the promise of “More Excitement per Litre”, this new model is all set to thrill riders with an exciting ride feel, exciting features as well as exciting mileage and value proposition. The Discover 150 is the first bike in the ‘Commuter Sports’ segment which offers the utility of a commuter bike combined with the performance, style and features of a sports bike to bring in a renewed passion for biking.

The New & Powerful 150cc 13 PS DTS-i engine not only delivers outstanding power and pickup at the slightest twist of the wrist but also ensures excellent on-road mileage of 65 kmpl – equal to most other 100cc’s. Bajaj R&D has really toiled to bring two opposites together i.e. mileage and power. Never before has any bike delivered such true 150-cc performance with a fuel efficiency to keep the customer smiling all the way.

The new Discover 150cc has also been loaded with exciting premium features such as:

· 5 speed gear-box for superior performance

· Electric Start as a standard for quick hassle free starting

· Nitrox Suspension for highest level of comfort even on rough roads.

· Disc-brake

· Wider-rear tyres for better road grip.

Commenting on the launch, Mr. S. Sridhar, CEO (2 wh), Bajaj Auto said, “Discover 100 took market by a storm with its launch last July. In this short span of time the Discover 100 is already one of the largest selling models in the motorcycle market with current volumes averaging 75,000 pm. With the new Discover 150, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio.

He further added that the new Discover is all set to be a pleasure to the commuter’s pocket both in terms of purchase as well as operating cost.

Discover 150 comes at an amazing prices of Rs.46.000/- (ex-showroom price, Delhi) and will be launched in a phase-wise manner across the country. The bike is future proof as it adheres to the latest BS III emission norms.

Discover is one of the largest selling brands in the Indian motorcycle market with more than 650,000 owners of Discover 100 bikes in a short span of time. For the financial year 10-11, Bajaj Auto has a sales target of 4 million vehicles including 3.6 million motorcycles, consisting of largely the Discover and Pulsar range.