Bajaj Auto is riding high on the success of its Discover range of motorcycles as it plans to increase the production of the bike to a whopping 2 million units per annum.
The Discover is giving quite a competition to commuter bikes from the Hero Honda stable and has helped Bajaj increases its market share form 16.64% to 25.71% from April- August this fiscal. But Hero Honda has suffered a blow with its market share falling from 73.85% to 61.62% during the same period.
The Discover 150 has worked wonders for Bajaj
The Discover 100 cc launched in July last year has been firing the sales chart and helping Bajaj surge ahead. What is ironical is that Bajaj had decided not to enter the commuter bike segment again and focus on the premium bikes instead, but then it went ahead and launched the Discover 100cc- and look what a success it has become!
Posted by Shrawan Raja on October 11, 2010. Read More on Bajaj · 0 Comment
Bajaj Discover sales have been growing day by day and this can be observed from the fact that Bajaj Auto celebrated the sales of more than 10 lakh Discover motorcycles within a little more tha ...
Bajaj Discover 150, new offering from Bajaj In order to further consolidate the Discover brand, Bajaj Autos is expected to launch a 150cc version Discover on 10th of this month. There was news th ...
Bajaj's Discover 100cc has started to clip market leader Hero Honda's wings in the Indian two-wheeler space. The bike has helped Bajaj increase its market share from 25 to 34 %, while on the oth ...
The Bajaj Discover 150cc could have 14.1ps and 12.8NM To increase volumes of the Discover brand, Bajaj Auto has understood that it needs multiple products with own identities to achieve its targe ...
Bajaj Auto, which had returned to the 100cc segment last July, is planning a new 100cc bike with a sub Rs 40,000 price tag. This information was recently revealed by its suppliers to Dow Jones. Th ...
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