Bajaj Auto, which had returned to the 100cc segment last July, is planning a new 100cc bike with a sub Rs 40,000 price tag. This information was recently revealed by its suppliers to Dow Jones. They also mentioned that this Bike is specifically designed to go head to head with current market leader, Hero Honda’s Splendor.
The Boxer brand is likely to make a comeback in India
Bajaj currently sells 10 bikes but only 2 of them (Discover and Platina) are available in 100 cc category. The new bike is a result of Bajaj selling over 1 million units of Discover 100cc from July 2009 till the date.
Rajiv Bajaj confirmed the development but kept mum about the bike’s capacity -
We have only begun an evaluation, hopefully the vehicle can be launched in 2011
Will this mark the re-entry of the Boxer brand in India?
Posted by Shrawan Raja on October 21, 2010. Read More on Bajaj · 1 Comment
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this is the right time to launch bajaj 100cc entry level