Soon the Bajaj Pulsar will be called only “Pulsar”
Well this one will surprise many of us. Soon you will see Bajaj Pulsar being called only “Pulsar” and “Bajaj” tag separated from its name.
In order to create an exclusive brand for its motorcycles Bajaj Autos is going under this restructuring. This would mean that motorcycles from Bajaj will fall under four brands- Boxer, Discover, Pulsar and KTM. The rear engine 3 wheelers will have a dedicated brand of their own as well. The company will also be working on transitioning the Platina to the discover brand in the future.
The reason for this restructuring is that the Bajaj brand is linked with other products like electrical appliances and various other products and services from the group. This step has been taken to correct this problem and create a separate brand image for its motorcycles and other products.
This is another major decision from the company after taking itself away from the scooter production.
Well.. lets see if this restructuring will help Bajaj to move from the number two spot to number one and take the arch rivals Hero Honda in this competition.
Source: velocitimag
Posted by Nazish Siddiqui on April 9, 2010. Read More on Bajaj · 2 Comments
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[...] for its bikes, citing the reason as the burden of the rising input costs. The price hike on the Bajaj bikes is in the region of Rs. 800 – 1000. Bajaj’s rival Hero Honda had also raised the [...]
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