Archive : Hero Honda

A hundred crore apparently! Obviously Shakespeare wasn’t aware of modern corporate strategies when he first asked that. Hero Honda has invested Rs 100 crore in the restructuring of the brand. On August 9th, the company will reveal the much awaited global brand identity in London. Although the agreement last year allows Hero group to use the Honda brand till 2014, the two-wheeler major is insistent [...]

Hero Honda has launched the 125cc Glamour/Glamour FI with a few nips and tucks. Those familiar with Hero Honda’s facelift tradition will won’t have to be told that the mechanicals remain untouched. The cosmetic elements have been enhanced. Hero Honda has planned for continuously refreshing its products to keep the interest alive on the bikes. 2011 Hero Honda Glamour facelift changes New [...]

We brought you images of the regular Karizma update in February so we saw this one coming – Hero Honda has upgraded the Karizma ZMR variant for 2011 with cosmetic changes. This is Hero Honda’s way to keep the ZMR going. With new motorcycles in its class like the Honda CBR250R and many others entering the ring in the next one year, Hero Honda might be nervous of consumers drifting away to [...]

Break ups are becoming more common for the Hero Group. After breaking up with their 25 year partner – Honda, The Hero Group is also breaking up with their brand ambassador Hrithik Roshan and signing up Ranbir Kapoor as a replacement. The reason for the change is because the Hero Group wants to change its brand image and wants to focus on the youth. This corporate tra­nsformation also includes a [...]

Hero Honda has mildly updated its expensive offering – the Karizma for 2011. The Karizma’s sales are nothing to write home about and with the competition tightening in the form of new arrivals from Suzuki, Yamaha, Bajaj and Honda in the 250cc space this year, Hero Honda hopes these cosmetic changes will help save the day – which we all know – isn’t going to happen. Our [...]

As a new year trend every automobile manufacturer raises prices of its products. But Hero Honda seems to have celebrated their new year a little early this time. Owing to rising input costs, the country’s largest motorcycle manufacturer Hero Honda has raised prices of its products by Rs 500-1500. The models in the lower segment have received a minimal hike while top models like the Karizma have received [...]

The two wheeler market in India has touched a new milestone. More then one million motorcycles were sold in the month of October both in India and rest of the world. The specialty about this figure is that all of them were sold by the Indian manufacturers. As per centre for Monitoring Indian Economy, home-grown manufacturers sold 10,09,554 motorcycles globally in the month of October. This shows that [...]

After showing us the teaser of the new bike last August and selling the new Hunk certain parts of North India, Hero Honda has finally launched the new Hunk across all dealerships in India. To capture the festive shopping enthusiasm in our country this diwali, the company has added some slight upgrades to the new Hunk which has improved the looks of the bike. New Hero Honda Hunk features Semi-digital [...]

Hero – Passion, Hero – Splendor, Hero – Karizma, sounds weird? Well get used to it. The most successful JV in India, one that has lasted 26 years, Hero-Honda is all set to hit for a complete split by 2014. As a result, the Munjal family is rethinking its marketing strategy for the Indian Bike market. The family is in talks with major brand marketers and research agencies to revamp its image. [...]

The Hero Honda Achiever has been a sales disaster. This bike has been a dull market performer for the company ever since it was launched in 2005. This 150 cc commuter was never a competent product and suffered from an identity crisis as it look terribly similar to the Ambition which was also a flop. Hero Honda gave it a minor upgrade in 2007 in the form of new alloys and some stickers but that did [...]