Archive : Hero Motors

Break ups are becoming more common for the Hero Group. After breaking up with their 25 year partner – Honda, The Hero Group is also breaking up with their brand ambassador Hrithik Roshan and signing up Ranbir Kapoor as a replacement. The reason for the change is because the Hero Group wants to change its brand image and wants to focus on the youth. This corporate tra­nsformation also includes a [...]

Two Wheeler manufacturer Hero Honda said that it is looking at exporting its products to African Nations. The product in question is the company’s extremely popular brand of motorcycle – Hero Honda Splendor. According to reports two marketing executives from Hero Honda have been set to Tanzania to conduct a feasibility study for the Splendor. The Tanzanian media reported that the company is [...]

After the four way split of the Munjal Family Business, Pankaj Munjal, the person heading Hero Motors has ambitious plans for the company. They are in talks with high end superbike makers to manufacture their products in the country. Bike makers such as Harley Davidson, BMW & Ducati want to play a major role in the growing Indian Automotive Sector & manufacturing bikes here would be one of [...]