Archive for the ‘Royal Enfield’ Category

Beer + Bullet = Hobgoblin Bullet

Royal Enfield Hobgoblin BulletRoyal Enfield Motorcycles has joined hands with Britain based Wychwood brewery’s Hobgoblin to create this one of a kind ‘Hobgoblin Bullet’.

The bike has the Hobgoblin beer brand logo as the centre piece of this one-off machine.

The Hobgoblin Bullet is based on the Royal Enfield Classic 500 EFI model and features fuel injection and electric start. The bike has a blue paint job and the livery of the Hobgoblin.

The bike has been built has a one-off project between Royal Enfield Motorcylces and Wychwood Brewery’s Hobgoblin and will be the only one of its kind in the whole world. The bike will be showcased at the Great British Beer Festival and the NEC Bike show.

Ian Ward, Wychwood Brand Manager -

The Hobgoblin Bullet is a great ‘one off’ with a unique blue paint job and legendary graphics of the Hobgoblin, there was no way we could put a price on it. So we’ve chosen to give it away to one lucky beer and bikes fan

The bike after being showcased at the above mentioned events, will then be given away in a prize draw to one lucky beer and bike fan. If you want to win yourself this one of a kind Hobgoblin Bullet, than all you have to do is to log onto the Wychwood website (www.wychwood.co.uk) and file in your entry. The prize draw is open till 30th November 2010.

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Entry posted on June 28th, 2010 and filed under Royal Enfield

Royal Enfield to expand capacity

Royal Enfield Logo

In order to shorten the ever increasing waiting period for its products, Royal Enfield will now expand capacity at its Chennai manufacturing plant in order to cater to the growing demand for its products in India and abroad. Royal Enfield’s current installed capacity has been pushed to the limit, so much so that they have been forced to use Kinetic’s paint shop to get certain parts of their bikes painted.

Royal Enfield will be doubling the current 50,000 units per annum production capacity to 1,00,000 units per annum over the next three years in order to be able to cater better to its prospective customers in India and abroad. Royal Enfield will also be investing in a modern paint shop, die and tooling upgrades, aesthetic and sheet metal refinements, in order to add a better degree of quality and finish to its products. Also from now on, Royal Enfield will have an even sharper focus on new model development.

These new much needed plans to finally increase capacity and invest in better equipment, in order to satisfy the demand for its products, would also go a long way in ensuring that future products from Royal Enfield will be up there with the best in terms of quality and reliability.

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Entry posted on June 21st, 2010 and filed under Royal Enfield

Royal Enfield Himalayan Odyssey flagged off

Royal Enfield Himalayan Odyssey 2010

The seventh edition of the Royal Enfield Himalayan Odyssey has been flagged off from Delhi. Mr R.L Ravichandran, the CEO of Royal Enfield Motorcycles, was present at the flag off ceremony, to see the riders off on their epic 15-day journey in which they will cover 2560 km. The Himalayan Odyssey is an annual event in which Royal Enfield riders ride through some of the toughest roads and highest mountain passes in the regions of Himachal Pradesh and Ladakh.

Mr. R.L Ravichandran, CEO, Royal Enfield Motorcycles -

The Himalayan Odyssey has become a pilgrimage for the riders. They come from far and near to take this ride. Last year, Royal Enfield ventured into other rides as well. We’ve set course on the ‘Southern Odyssey’, the ‘Tour of Rajasthan’, the ‘Rann of Kutch’ and the ‘Mumbai‐Goa Highway’ rides. We are soon to embark upon the ‘Spiti Valley’ ride and the ‘Ride of the North‐East’. Royal Enfield is a powerful brand and our initiatives of ‘Keep Riding’ facilitate a poignant experience for our customers wherein they can tune‐in to the soul of the outdoors and yet stay connected with the claustrophobic hustle‐bustle of today’s modern world. I wish the riders a great time on the Himalayan Odyssey. The route to be taken this year moves via Kelong to Sarchu, Ladakh and then Khardung La. However, the novel feature of this year’s ride is that this year, the riders will ride on towards Nubra and pay tribute to the earthy vale of Nubra by erecting a Royal Enfield flag on its sand dunes.

Sachin Chavan, Lead Rider, 2010 Royal Enfield Himalayan Odyssey -

The sheer pleasure of discovering oneself while surmounting the challenges of perilous terrain is a tribute to the togetherness, the attitude and the bond that a motorcycle can create amongst total strangers

The riders on the 2010 Royal Enfield Himalayan Odyssey will now have to endure 2560 km of tough conditions and harsh terrains over the next 15-days before re-converging in Delhi on the 3rd of July. The group of riders has been provided with a backup team consisting of doctors and mechanics, just in case anything happens to them or their bikes.

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Entry posted on June 20th, 2010 and filed under Royal Enfield

Royal Enfield knocks on Kinetic’s doors

Royal Enfield Classic 500

It is no secret that Royal Enfield is currently facing a problem of demand out-numbering supply. Royal Enfield’s Classic Range of bikes consisting of the Classic 500 EFI and the Classic 350 have been huge hits for the company in terms of sales figures, ever since they were launched into the market late last year.

The company is now facing an acute production capacity shortage which has caused the waiting period for its bikes to escalate into several months and has even forced the company to suspend bookings of the Classic 350.

Mr. R.L Ravichandran, CEO, Royal Enfield -

It is a difficult situation and we are looking at a variety of options to get over this problem

The company in order to find solutions to its problems, has sought the help of Kinetic. Though Kinetic’s two-wheeler business has been sold to Mahindra and Mahindra, the paint shop at Kinetic’s Ahmednagar facility has some spare capacity left, which Royal Enfield will be utilizing.

Kinetic’s paint shop will now also paint parts of Royal Enfield motorcycles such as front and rear metal fenders, cover tubes, toolboxes and ornamental covers for Royal Enfield’s Classic range of bikes.

Mr. R.L Ravichandran, CEO, Royal Enfield -

There is only so much this plant can take, but it is not as if we can just start producing motorcycles overnight in a new facility

Though using Kinetic’s paint shop will help Royal Enfield to some extent, the company needs to do something fast in order to find a permanent solution to its growing list of problems.

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Entry posted on June 16th, 2010 and filed under Royal Enfield

Royal Enfield supplies Gurgaon with Fire-fighting Bullets

Royal Enfield fire fighting

The Municipal Corporation of Gurgaon (MCG) is to equip its fire-fighting forces with Royal Enfield motorcycles fitted with micro fire-fighting guns in order to reach fire sites quicker and start dousing the flames. The main reason for this concept being implemented is that, since bikes can navigate through traffic quicker, they can reach fir sites quicker and start dousing the flames until the fire-trucks arrive.

The motorcycle fire squad will also come in handy, in case there is a fire in a vehicle, which is caught in a traffic jam.

The bikes have been equipped with two water and nitrogen gas-filled cylinders for fighting fires and the cost of each motorcycle amounts to approx Rs. 11-12 lakh. The main reason for the high costs is that the fire fighting equipment for the motorcycles has been procured from Germany.

The MCG will initially procure three bikes in the first step and will increase the number as and when the need arises.

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Entry posted on June 12th, 2010 and filed under Royal Enfield

Royal Enfield eager to find more American customers

Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the US, is conducting “Royal Enfield Experience” in the United States. This campaign, offers demo rides of its products to interested buyers.

Classic Motorworks is conducting this campaign this month at America’s two very popular motorcycle events. The first stop will be in Lake George, New York from June 7-12 for Americade 2010 and the second one happens in New Hampshire for the 87th annual Laconia Motorcycle Week from June 12-20.

The promotional event will be conducted in the presence of RE’s American management team who will be present at the venue to answer questions, if the riders have any. Anyone who is over 21 years old and has a valid driver’s license can take a demo ride on the bikes.

Kevin Mahoney, President of Royal Enfield USA -

Many riders are searching for a new motorcycle that delivers retro style, solid reliability, and outstanding value. They’re also looking for something a lot more unique than what’s offered by most larger brands. These are the riders that really need to experience the new Royal Enfield. Even among riders who are familiar with Royal Enfield, very few have had the opportunity to experience these outstanding new motorcycles first-hand. Bringing the Royal Enfield Experience to these popular events will help us change that and introduce today’s Royal Enfield to a whole new group of riders

Royal Enfield is keen on setting up more dealership outlets in America, and has plans to introduce more models. Recently, the company introduced the Olive Green Military 500, which is capturing many American imaginations.

The company is reportedly working on V-Twins and high capacity motors for its future products. It even showed off a cafe concept at the Delhi Auto Expo and is planning to put this into production in the years to come.

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Entry posted on June 7th, 2010 and filed under Royal Enfield

Royal Enfield Classic 500, a classic hit!

royal enfield classic 500

The Royal Enfield Classic 500 is a tremendous hit. The bike, launched in Europe in November, 2008 was launched in India a year later in 2009. Even before the launch of the Classic 500, prospective customers came flocking into showrooms to inquire about the launch.

When Royal Enfield finally launched the bike with the price tag of Rs. 1,25,000, enthusiasts just booked the bike right away not deterred by the high price tag. Royal Enfield received as many as 1,000 bookings in just two weeks of the Classic 500 launch.

The company has delivered over 5000 Classic 500’s since November. Currently the waiting period for the Classic 500 is between 6-8 months. Royal Enfield can’t do much to boost the production as the company faces certain limitations as the bike carries a number of specially painted components that take time to be delivered.

Right now, Royal Enfield is manufacturing around 1000 units of the Classic 500 per month. The company is planning to increase this number slightly. But still Classic 500 lovers would have to wait to get their hands on one.

The Classic 500’s younger brother, the Classic 350 attracted so many bookings and was so such demand that Royal Enfield could help but close bookings for the Classic 350 indefinitely.

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Entry posted on June 3rd, 2010 and filed under Royal Enfield

Olive green Royal Enfield Classic 500 Military launched

Royal Enfield C5 MilitaryThe Battle Green color looks impressive

Royal Enfield lovers in US can be considered far more luckier than the Indian counterparts as now they can buy the olive green Royal Enfield Classic 500 Military from their nearest RE dealer at a cost starting from $6395.

If you are thinking that why you cannot buy an olive green RE in India then the answer is as simple as the Indian laws does not permit this olive green color to be used on civilian vehicles.

Apart from this attractive olive green color the American Royal Enfield C5 Military comes up with much improved tyres along with an oxygen sensor in the ECU. These features are not present in our Indian Classic 500UCE.

On the other note, we hope to see theat the company increases its production capacity in India soon so that at least we can have the existing models delivered with less waiting period in the country. Olive green is still far away for us.

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Entry posted on April 28th, 2010 and filed under Royal Enfield

Fresh bookings stopped for Royal Enfield Classic 350

Royal Enfield Classic350It will be a long wait for the Classic 350 lovers

This could be a sad news for the people who are planning to buy a Royal Enfield Classic 350 motorcycle in India. The increasing demand for the motorcycle has caused the company to take a bold step which would mean that one would not be able to book this RE motorcycle.

The company failing to meet the rising demand of Classic 350 model has decided to stop taking any new bookings for it till year end. On the other hand the booking for the Classic 500 will still be open but the delivery can take upto six months of time!

The company was taken by surprise when all its projected calculation went wrong as the demand was far more than what they have expected. Therefore the company will first clear up the back log and fresh booking will only start until the pending orders have been taken care of.

RE manufactures around 650 units of each of its model per month out of which 300 units of each are sold locally and around 350 units of each are exported to other countries. The company is also working on improving its infrastructure so as to increase its production capacity.

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Entry posted on April 21st, 2010 and filed under Royal Enfield

Royal Enfield launch twinspark Electra 350 in India

Classic motorcycle manufacturer Royal Enfield has introduced a new Bullet model in India, ‘Electra Twinspark 350′ priced at Rs 89,846-Rs 93,846 (ex-showroom Chennai).

The motorcycle is available with either kick start or electric start.

Royal Enfield Motorcycles chief executive officer RL Ravichandran -

It has been our aim to encourage riding as a lifestyle. The Electra Twinspark 350, with its performance and comfort coupled with the characteristic Royal Enfield styling, is guaranteed to kindle wanderlust in our customers

The company is attempting to modernise its range of motorcycles by fitting them with unit-constructed engines.

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Entry posted on March 26th, 2010 and filed under Royal Enfield
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