According to a report published in Hindu Business Line, Hero Honda was the highest spending two-wheeler manufacturer in terms of advertisements in the year 2009, followed closely by TVS Motor and Bajaj Auto. Hero Honda had a 41% share of TV advertisements, while TVS Motor and Bajaj Auto had TV advertisement shares of 27% and 13% respectively.
Coming to the brand ambassador side of the two-wheeler advertising scene in India, Hrithik Roshan leaves the others biting the dust in terms of the percentage share of endorsements with a 59% share of the advertising space. Follwing Hrithik in the hierarchy are Priyanka Chopra and MS Dhoni with a 20% and 10% market share of the Indian two-wheeler advertising space.
I don’t know really as to how much of an impact does having a brand ambassador for a particular product have in the market in terms of success or failure of the product in the market, but the fact that the above mentioned statistics reveal is that Indian two-wheeler manufacturers are ready to spend and splurge heavily on advertising and marketing of a product and do whatever it takes to ensure that their product is a success in the market.
Below listed is the TV advertisement rankings of the new two-wheelers launched in the year 2009
Source – 2Wheels India via Hindu Business Line
Posted by Sachet Parkash on June 11, 2010. Read More on Hero Honda · 4 Comments
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well they r saving a lot of money on product development and launches , so guess they have a lot of spare change lying around . they may have a lot of advert money but their commercials ‘ suck ‘ . they should learn from BAJAJ an TVS(appache 180) on how 2 make a decent advert .
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@Suraj – dude, don’t you think advertisement nature is heavily dependent and influenced by the audience to whom the ad is designed for? Would a commuter, looking to buy a 100cc bike be interested if you show the scene of a bank robbery in its commercial?
hav u seen hero honda’s ads . dey have bikes wheeling , n jumping thru animated storms , docks n what not . basically they r tryin 2 luk cool , but wen ur products arent up to d mark u end up lukin stupid thats all .
[...] Auto is catching up with market leader Hero Honda in terms of sales figures of the bread and butter 100 cc segment of the Indian motorcycle market. [...]