The Hero Honda CD100 was one such low-cost bike for India

In order to be differentiators in the motorcycle world, Hero Honda is working on something similar to what Tata Motors did in the four-wheeler segment. Tata gave us the low cost car Nano and Hero-Honda is working on low cost motorcycle.

This move from Hero-Honda will not only create in new segment in the two-wheeler industry in our country but will also help them generate more revenues.

The cheapest bike in India costs somewhere around 30k but this one from Hero-Honda goes even further down and will cost somewhere around the price tag of Rs.20,000.

In order to deliver such product Hero-Honda is likely to use frugal engineering’ techniques, the way Tata did for Nano in order to design their low cost car.

This motorcycle will be targeted at the rural customers but the company is taking utmost precautions not to compromise on the quality and performance.

This motorcycle will not be a step-through so as to differentiate it from a moped and give the customers a true feeling of riding a motorcycle.

One of the company’s senior official said that Hero Honda and Honda Motorcyles and Scooter India (HMSI) are studying the possibility of designing a low-cost bike, without compromising on the comfort and the basic features of a motorcycle.

He further added that the main aim for this project is to provide the customers a product which is economical and qualifies to be called a motorcycle in terms of its speed and ride quality.

However he didn’t give out any details of the price tag of this low cost motorcycle but he did say that it will be less than the the cost of what is available in the market these days.

If this motorcycle is launched it will be another milestone for the company which is already the largest two-wheeler manufacturer in the world. By exploring the rural areas the company is going to witness large growth in the industry even in this time of tough competition.