Style and aggression to add more value to the bike

*Aggressive Styling: Floating side cowl, Aggressive front, Wide rear tyre

*Advanced equipments like Front & Rear disc brakes, digital meter, tubeless tyres

*Refined 150cc Honda engine to deliver 14 BHP

*Best in the class mileage: 60 kmpl

New Delhi, May 12, 2010: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan – the world’s largest manufacturer of 2-wheelers, today launched its CB Unicorn Dazzler bike.

Honda entered in the Motorcycle market in India in 2004 with the introduction of Unicorn (now CB Unicorn). CB Unicorn has been refreshed regularly to meet the diversified needs of customers. With one of the most refined engine in the segment, CB Unicorn has created a very premium image among the mature male customers. CB Unicorn will continue to exist in the segment. The CB Unicorn Dazzler that we have launched today is a step further towards adding more value to the much-admired model.

Living up to the style aspirations of Indian two-wheeler customers, the CB Unicorn Dazzler offers aggressive styling, advanced equipments, blistering performance, impressive mileage of 60 kmpl*, comfort and convenience.

The bike has aggressive style with floating side cowl, aggressive front, screenless front cowl, 110/80 wider rear tyre and half-chain case. Other attractive features include: two-tone seat, new design mirror, handle bar weights, 3D emblem, digital meter and front & rear disc brake.

Various advanced equipments have been added in the bike which makes it the best in its segment.

Powered with 150cc reformed engine, the bike delivers excellent performance with 14 BHP power. It is equipped with tubeless tyres and alloy wheels and offers best pick-up and mileage combination in the segment.

CB Unicorn Dazzler will deliver a mileage of 60 kmpl*. The bike is equipped with maintenance free battery & viscous air filter for more convenience. Strictly adhering to the BS-III norms, it is environment friendly like all other Honda products.

The price for ex showroom Delhi is Rs. 62,900.

The CB Unicorn Dazzler will be available to the customers by the end of May, 2010. The bike will be available in four attractive colours – Armour Gold Metallic, Pearl Nightstar Black, Sword Silver Metallic and Pearl Siena Red.

Present at the launch event were: Mr Atsushi Amataka, President, Honda R&D India; Mr Shinji Aoyama, CEO & President, HMSI; along with Mr N.K. Rattan, Operating Head – Sales & Marketing, HMSI.

Excerpts from Company officials-

“Globally, Honda has always been at the forefront in strengthening technologies to enhance product quality, safety, conserve the environment and contribute to society. Being the world’s largest manufacturer of two-wheelers, we recognize India as the most important 2-wheeler market accounting around 40% of our global sales figure. Our customers here expect the unique products and we are trying to serve them in the best possible manner. All our technologies and efforts are driven towards making our customers happy and ensuring their safety.” – Mr Atsushi Amataka, President, Honda R&D India

“With good appreciation by Indian customers, Honda has always been on the growth momentum in India. We achieved sales of 12.7 lakh units in 2009-10 and have set a target of achieving 18% growth this year by selling over 15 lakh units. With our Fun, Safety and Environment initiatives, we are constantly trying to become a company that the society admires.
Today’s launch of New CB Unicorn Dazzler is to satisfy the diversified needs of Indian customers. We will continue to provide such unique products for healthy expansion of fun-biking culture in India. – Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd.

“The CB Unicorn Dazzler will be available to customers by end of May. It is an ideal bike for young people who aspire for aggressive style and performance. The bike offers blistering performance by delivering a power of 14 BHP and a mileage of 60 kms/ltr*. With a price-tag of Rs 62,900 (Delhi Ex-Showroom), the bike is a very attractive option for the Indian youngsters. We plan to sell 120,000 units of CB Unicorn and CB Unicorn Dazzler in the first year.” – explained Mr. N.K.Rattan, Operating Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, during the new product presentation

*Convenience with Maintenance-free battery and viscous air-filter

*Comfort with Mono Suspension, Advance design diamond frame

*Environment-friendly bike complying with BS-III norms