Honda Motorcycle and Scooters  India (HMSI) is gearing up to increase production of its flagship Activa scooter by 300 units a day. This step has been initiated by the fact that the Activa is currently asking its prospective customers to wait for a period of five months before they can have their Activa’s keys in their hands.

Sharad Pradhan, Regional Head, West, HMSI -

We currently manufacture 2100 Activas per day at our Manesar plant in Haryana which will go up to around 2400 Activas per day

Ahmedabad HMSI Dealer -

There is a high demand of more than 3000 Activas per month in the city and that we have been struggling to meet demand.

HMSI has also initiated the process of setting up its second two-wheeler manufacturing facility at Alwar in Rajasthan, with an investment of Rs. 530 crores. The plant will have an installed capacity of six-lakh two-wheelers per annum which can be scaled up to 12 lakh units per annum. The second manufacturing facility of HMSI in India, is expected to come online by May 2011 and should help in shortening the delivery times of HMSI’s products.

The Activa has been a runaway success for HMSI in India, and it  revived the dying scooter market in India, when it was launched way back in the year 2000. But, in order for it to remain as its segment’s leader, HMSI will have to ensure it is delivered as soon as possible to its waiting customers, since its competitors have developed equally capable products with similar specifications in the same price bracket. Customers not willing to wait for the Activa, will definitely gravitate to these products.

Source – Business Standard