Honda Motorcycle and Scooters India (HMSI) has plans to launch Eco-friendly scooters and motorcycles in the Indian market in the near future. The company wants to change the present structure of the two-wheeler market in India, and to achieve this, it might take the electric as well as hybrid two-wheelers route within the next 5-10 years.

Mr. Shinji Aoyoma, President and CEO, HMSI -

From our point of view, contributing to the Indian society is our top priority. We are growing our business and investing more but need to contribute more to the cause of safety and the environment. There is no perfect solution so far despite the Bharat Stage 3 emission norms. We, at HMSI, have to do something.

HMSI is not merely looking at sales figure and growth in the Indian two-wheeler market. It is also not too worried about the competition and the pressure it is facing in the market. It is looking at providing its Indian customers with products which are of the highest quality and which offer the best reliability, which will help them build their own pool of customers who buy or aspire to own their products.

HMSI’s strategy of changing the dynamics and perceptions of the great Indian two-wheeler market with electric, hybrid two-wheelers looks to be a strategy currently hanging in the balance. This strategy could prove to bear fruit in the long run, but it could also backfire. Is HMSI willing to take a chance and gamble with this strategy? If they do, they should be the trendsetters.

Source – Hindu Business Line