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Honda to go back to year 2000 pricing levels

Honda CBR 1000RR Fireblade

Two-Wheeler giant Honda has plans to take the pricing of its motorcycles back to the levels at which they were in the year 2000, but only in its home country of Japan. This move comes on the back of the growing disinterest in motorcycles amongst youngsters in Japan.

The manufacturer plans to cut prices of around 50 of its models over the next three years. The price cuts for these models could be in the range of 10 to 30 %. The manufacturer plans to increase the number of models which it produces in Asian Nations other than its home market of Japan, where the cost of labour and production is low, thereby enabling it to reduce the prices of its products. Honda also has plans to source more inexpensive parts, which have been produced overseas, to further aid in the cost-cutting process.

Honda’s move to cut prices of its products in Japan, could rub off on its products which are brought in through the Completely Built Unit (CBU) route into India. The current CBU lineup of Honda in India includes the CBR 1000RR Fireblade and the CB 1000R. Since these bikes are brought in through the CBU route into India from Honda’s plant in Japan, there could be a fall in prices of these models over the next three years, thereby making these bikes a slightly better value proposition for prospective customers.

Source – Visor Down


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