After meeting with huge success in the scooters market in India, M&M is now eying the motorcycle market. Over the past few months there have been indications from the company officials regarding their plan of entering the motorcycle market.

As per Anoop Mathur, Mahindra two-Wheelers’ president, they are already ahead of their sales target by selling one lakh scooters in just 10 months as opposed to their target of selling the same number of units in 18 months. Their immediate plan is to enter the motorcycle market.

As per Anoop Mathur they are planning to launch their first motorcycle by the end of 2010. This motorcycle would be assembled at the same manufacturing unit where the scooters are assembled.

As per the sources the company is working on a motorcycle at its Italy based Engines Engineering which was taken over by M&M in the year 2008.

We expect the first motorcycle from M&M to be from the commuter segment which is based on Kinetic Boss.

After bringing in a commuter bike, M&M would also be launching a high performance bike in the months to come. It was earlier reported the M&M has been talking to UK and Italian based motorcycle manufacturers to launch a high end product.

In order to penetrate the Indian motorcycle market, M&M would have to arrive with some unique and interesting products as it would not be easy to stand against the likes of Hero Honda and Bajaj.

Source: BankBazaar