Primesite, Mudra Max kicked off the outdoor campaign for the TVS Jive on April 25th and has met with success. The campaign ‘Traffic, Ab no tension’ sought out to spread the message of the no-stress drive experienced on the TVS Jive, thanks to a clutchless transmission.

According to a report, the objective of this campaign was to project the traits of the TVS brand which are innovation, environment friendliness and reliable customer service.

10 cities across India were picked and gantries, billboards, unipoles, bus branding etc were employed to air the message.

The campaign kicked off on April 25, 2010. Media vehicles like gantries, billboards, unipoles, bus branding, etc., were used effectively to communicate the message.

Arun Siddharth, Business Head – Motorcycles, TVS Motors -

For TVS Jive’s outdoor campaign, we needed sharp, differentiated and specific traffic joints in 150 towns across the country. Primesite executed this requirement well, and paid great attention to planning and details.

Mandeep Malhotra, Senior Vice President, Primesite -

We are very happy to have a client like TVS and appreciate them for launching an auto clutch technology that’s never been put to use on a bike in India before. Primesite has attempted to create memorable flashes for TVS Jive in order to build high recall and strong brand association

For me, the campaign, including the ad on the television conveyed that the TVS Jive is a combination of a scooter and motorcycle – it gives you the riding experience and everything else associated with a motorcycle, and the easiness of operating a scooter. What did it mean to you?

TVS Jive TV Commercial

Source – Exchange4media