The Royal Enfield Classic 500 is a tremendous hit. The bike, launched in Europe in November, 2008 was launched in India a year later in 2009. Even before the launch of the Classic 500, prospective customers came flocking into showrooms to inquire about the launch.
When Royal Enfield finally launched the bike with the price tag of Rs. 1,25,000, enthusiasts just booked the bike right away not deterred by the high price tag. Royal Enfield received as many as 1,000 bookings in just two weeks of the Classic 500 launch.
The company has delivered over 5000 Classic 500′s since November. Currently the waiting period for the Classic 500 is between 6-8 months. Royal Enfield can’t do much to boost the production as the company faces certain limitations as the bike carries a number of specially painted components that take time to be delivered.
Right now, Royal Enfield is manufacturing around 1000 units of the Classic 500 per month. The company is planning to increase this number slightly. But still Classic 500 lovers would have to wait to get their hands on one.
The Classic 500′s younger brother, the Classic 350 attracted so many bookings and was so such demand that Royal Enfield could help but close bookings for the Classic 350 indefinitely.
Posted by Naveen on June 3, 2010. Read More on Royal Enfield · 3 Comments
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