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Royal Enfield eager to find more American customers

Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the US, is conducting “Royal Enfield Experience” in the United States. This campaign, offers demo rides of its products to interested buyers.

Classic Motorworks is conducting this campaign this month at America’s two very popular motorcycle events. The first stop will be in Lake George, New York from June 7-12 for Americade 2010 and the second one happens in New Hampshire for the 87th annual Laconia Motorcycle Week from June 12-20.

The promotional event will be conducted in the presence of RE’s American management team who will be present at the venue to answer questions, if the riders have any. Anyone who is over 21 years old and has a valid driver’s license can take a demo ride on the bikes.

Kevin Mahoney, President of Royal Enfield USA -

Many riders are searching for a new motorcycle that delivers retro style, solid reliability, and outstanding value. They’re also looking for something a lot more unique than what’s offered by most larger brands. These are the riders that really need to experience the new Royal Enfield. Even among riders who are familiar with Royal Enfield, very few have had the opportunity to experience these outstanding new motorcycles first-hand. Bringing the Royal Enfield Experience to these popular events will help us change that and introduce today’s Royal Enfield to a whole new group of riders

Royal Enfield is keen on setting up more dealership outlets in America, and has plans to introduce more models. Recently, the company introduced  the Olive Green Military 500, which is capturing many American imaginations.

The company is reportedly working on V-Twins and high capacity motors for its future products. It even showed off a cafe concept at the Delhi Auto Expo and is planning to put this into production in the years to come.

Source – Motorcycle USA


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By
Shrawan Raja is a 23-year old automobile engineer from Chennai and the managing editor of Indian Motos Blog. He doesn't know what is appropriate to type in next.

2 Responses to “Royal Enfield eager to find more American customers”

  1. Deepak says:

    How about showing some of that love over in your home country RE? All we get are the same models for the last few years.

  2. [...] is no secret that Royal Enfield is currently facing a problem of demand out-numbering supply. Royal Enfield’s Classic Range [...]

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