By Kaustubh Shinde
Four years ago if you had questioned us which bike should I go for, we would have given you 2 options: Pulsar or Karizma. Then, after 5 years of R&D, Royal Enfield decided to flex its muscles and launched Bullet Classic 500 & 350. Since then the biker boys have just gone berserk!
We at IAB love the recent trend among college goers and young executives to not go for a mainstream bike and rather go for a ‘Bullet’. So you can imagine our joy when Royal Enfield, part of the Eicher Motors, announced that they will be doubling their production capacity within 2 years.
Dr Venki Padmanabhan, COO, Royal Enfield, said
We thought that new Enfield models would have a very small demand, with the Classic we expected to do 200 units a month, surprisingly the demand is close to a 1,000. We’re building both capacity and R&D capability. In the next 2-3 years we’ll be doubling capacity
As of today, Royal Enfield produces 5 models in India of which the Thunderbird 350 has a waiting period of 3 months, whereas the waiting list for Classic 350 and 500 can stretch right up to 9 months!
And there is more good news….
The cult bike ‘Machismo’ would soon be re-launched with new design and engine. The company has also planned to introduce higher capacity 750 cc-1000cc bikes, including a high-end Café Racer.
Source – Wheels Unplugged
Posted by Shrawan Raja on September 2, 2010. Read More on Royal Enfield · 1 Comment
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When is Machismo 500 coming with a C500 engine ? Its already close to one year now since the comment was published about the Machismo 500 launch with new engine.