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Tag Archives : Bajaj Pulsar

KTM arrives in India by year-end

KTM arrives in India by year-end

The sports segment of the Indian motorcycle market fascinates Bajaj Auto, its president admitted to Financial Express newspaper. He said the KTM brand will be introduced in India by the year-end. The engine displacement on the Indian variant is understood to be 200cc. Bajaj holds roughly 50% market share in the sports segment with the growth-driving Pulsar brand offered with 135, 150, 180 and 220cc [...]
Next gen Bajaj Pulsar on new platform by Dec 2011

Next gen Bajaj Pulsar on new platform by Dec 2011

On the sidelines of the Discover 125cc launch, MD of Bajaj Auto Rajiv Bajaj reiterated that the next generation Pulsars on all-new platforms will arrive by the end of 2011. Rajiv Bajaj said the response for the newly launched 250cc Honda CBR motorcycle had taken them by surprise and their new Pulsars will be ready to take it head on. Bajaj could introduce Pulsars displacing up to 400cc. What we could [...]
KTM and Bajaj working on common motorcycle platforms

KTM and Bajaj working on common motorcycle platforms

KTM and Bajaj are working on a common platform that will underpin the latter’s Pulsar motorcycle, Bajaj Auto’ MD Rajiv Bajaj said in a recent interview. The reason for the operation is simple – economies of scale. The cost structure will be simplified and improved while the end user also benefits from it. The joint development of both companies is a low capacity KTM Duke motorcycle [...]
Discover and Pulsar brands work wonders for Bajaj

Discover and Pulsar brands work wonders for Bajaj

And from the ashes rises the phoenix, that’s the very phrase that comes to picture when we think about Bajaj’s comeback into the Indian two-wheeler market. Once led to axe their company’s most popular product (Chetak), Bajaj now has reclaimed the lost ground by its formidable strategy of “less is more.” Hero Honda played a key role in strangling the scooter industry in [...]
Bajaj to sell Pulsar in Europe through KTM dealers

Bajaj to sell Pulsar in Europe through KTM dealers

DNA Money is reporting that Bajaj Auto will sell its Pulsar range of motorcycles in Europe through KTM brand outlets. Bajaj, which owns a major stake in the Austrian auto company, will utilize its stores in other parts of the world to sell its Pulsar range, it was reported. Bajaj Auto is currently working on introducing the Pulsar 135cc in the Indonesian market. Bajaj anticipates to sell 35,000 units [...]
Bajaj launches revised Pulsar 135LS

Bajaj launches revised Pulsar 135LS

The Bajaj Pulsar 135LS is a huge success and has sold more than one lakh units within a month of its launch. Now Bajaj has launched a revised version of the Pulsar 135LS with a few changes. The new Bajaj Pulsar 135LS gets a new O-ring chain which has rubber O-rings lining the rollers which prevent dust and dirt particles from entering the chain rollers and also maintain lubrication for longer periods. [...]
Video – Bajaj Pulsar Ad from Peru

Video – Bajaj Pulsar Ad from Peru

What you see here is the Bajaj Pulsar Ad for the Peruvian market. The Ad was put on air last year and has all the ingredients and touches of a typical Bajaj motorcycle ad. Share
Bajaj aims to sell 1,200 bikes during Jakarta fair

Bajaj aims to sell 1,200 bikes during Jakarta fair

The Indonesian arm of Bajaj Auto Limited, PT Bajaj Auto Indonesia (BAI), is targeting sales of 1,200 bikes during the ongoing Jakarta fair in Indonesia. The company has set this target after gauging the response of the public towards its products at the fair. The company has already managed to sell 30 % of its total target of 1,200 units. The theme of the company’s stall at this year’s [...]
Explained – Bajaj’s two horse race

Explained – Bajaj’s two horse race

Bajaj Auto Limited (BAL) is currently running a two horse race in the Indian two-wheeler market, with its Discover and Pulsar bringing in the bulk of the sales for the company. The company recently posted its highest ever yearly sales last year, with its Discover and Pulsar brands bringing in 70% of total sales. The Discover brand has been clearly positioned as a commuter segment offering and the [...]
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