Posts Tagged ‘Bajaj Pulsar’

Bajaj to sell Pulsar in Europe through KTM dealers

Bajaj Pulsar 135LS

DNA Money is reporting that Bajaj Auto will sell its Pulsar range of motorcycles in Europe through KTM brand outlets. Bajaj, which owns a major stake in the Austrian auto company, will utilize its stores in other parts of the world to sell its Pulsar range, it was reported.

Bajaj Auto is currently working on introducing the Pulsar 135cc in the Indonesian market. Bajaj anticipates to sell 35,000 units of the Pulsar 135LS in Indonesia every month. The Indonesian subsidiary is a loss making one, and by 2012 it hopes to break even.

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Entry posted on July 28th, 2010 and filed under Bajaj

Bajaj launches revised Pulsar 135LS

new revised Bajaj Pulsar 135LS

The Bajaj Pulsar 135LS is a huge success and has sold more than one lakh units within a month of its launch. Now Bajaj has launched a revised version of the Pulsar 135LS with a few changes.

The new Bajaj Pulsar 135LS gets a new O-ring chain which has rubber O-rings lining the rollers which prevent dust and dirt particles from entering the chain rollers and also maintain lubrication for longer periods. This facilitates for the full chain cover being replaced by a half chain cover.

The main visual change is that the new Bajaj Pulsar 135 LS gets a fully matt-black finished engine. The tyre hugging mud guard on the rear wheel is replaced by a new split mud guard which is smaller and looks sporty. All these additions add to the already mean looking Pulsar 135LS’s raw appeal.

click through to view image gallery

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Entry posted on July 12th, 2010 and filed under Bajaj

Video – Bajaj Pulsar Ad from Peru

What you see here is the Bajaj Pulsar Ad for the Peruvian market. The Ad was put on air last year and has all the ingredients and touches of a typical Bajaj motorcycle ad.

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Entry posted on July 8th, 2010 and filed under Bajaj

Bajaj aims to sell 1,200 bikes during Jakarta fair

Pulsar 135 LS Street Fighter ConceptPulsar 200 Street Fighter Concept

The Indonesian arm of Bajaj Auto Limited, PT Bajaj Auto Indonesia (BAI), is targeting sales of 1,200 bikes during the ongoing Jakarta fair in Indonesia. The company has set this target after gauging the response of the public towards its products at the fair.

The company has already managed to sell 30 % of its total target of 1,200 units. The theme of the company’s stall at this year’s fair is ‘Light Sport” and the company has on display products from the Pulsar range of bikes like the Pulsar 135 LS, Pulsar 180 and the Pulsar 200. The company also has on display a couple of modified Pulsars modified by modification house Phoenix as the centre of attraction of its stall at the fair.

The company is using the fair as a platform to showcase future products, launch new products and to boost product sales in the Indonesian market. The company is going all-out and wants to leave no stone unturned in order to leapfrog the competition and move ahead.

It looks like as if Bajaj is not content with growth in the Indian market alone and wants to grow and expand deeper into export markets. If the company continues with these sort of steps to increase its visibility and create an awareness about its products in foreign markets, it can definitely look forward to growth in sales figures in foreign markets as well.

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Entry posted on July 7th, 2010 and filed under Bajaj

Explained – Bajaj’s two horse race

Bajaj Pulsar 220Bajaj Discover 135

Bajaj Auto Limited (BAL) is currently running a two horse race in the Indian two-wheeler market, with its Discover and Pulsar bringing in the bulk of the sales for the company. The company recently posted its highest ever yearly sales last year, with its Discover and Pulsar brands bringing in 70% of total sales.

The Discover brand has been clearly positioned as a commuter segment offering and the Pulsar is an option for those seeking attitude, sportiness and performance. The Discover and the Pulsar have stood their ground over these years and even though there has been stiff competition offered to both the brands, they have still managed to come out unscathed.

Rajiv Bajaj, Managing Director, Bajaj Auto Limited -

Brands can be created easily by the R&D people. We have to figure out if there is a third category of buyers out there. A Pulsar buyer is sporty, young, and wants to have some fun with the bike. The Discover buyer is more sober and an economy- conscious person who wants to take a safe decision and higher mileage. If we create a brand in the absence of a target category, it could be like putting up a restaurant which serves food nobody wants to eat. I could put up a Lebanese restaurant in Pune and go bankrupt

Creation of brands is in the hands of the manufacturer but the creation of a category is in the hands of the consumer. So unless we are sure that there is a third category there, we would be making a mistake by creating that third brand

One may recall that a few years back, Bajaj was a company focusing merely on having many different products such as the XCD and the Kristal. But now it has completely changed its focus and is concentrating only on its Pulsar and Discover brands, transforming it from a company led by its products to a company led by its brands. This has resulted in a positive rub-off on the company’s sales figures, with the company registering its highest ever monthly sales figures in the month of April. The company’s market share has also risen from 19.05 % in the month of April to 20.47 % in the month of May.

The company also has plans to add another product under the Pulsar brand name in the next few months and will continue its focus in the Indian two-wheeler space with its two current brands until it feels that the market is craving for another separate brand of products.

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Entry posted on June 25th, 2010 and filed under Bajaj
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