Tag Archives : Hero Honda

A hundred crore apparently! Obviously Shakespeare wasn’t aware of modern corporate strategies when he first asked that. Hero Honda has invested Rs 100 crore in the restructuring of the brand. On August 9th, the company will reveal the much awaited global brand identity in London. Although the agreement last year allows Hero group to use the Honda brand till 2014, the two-wheeler major is insistent [...]

Break ups are becoming more common for the Hero Group. After breaking up with their 25 year partner – Honda, The Hero Group is also breaking up with their brand ambassador Hrithik Roshan and signing up Ranbir Kapoor as a replacement. The reason for the change is because the Hero Group wants to change its brand image and wants to focus on the youth. This corporate tra­nsformation also includes a [...]

As a new year trend every automobile manufacturer raises prices of its products. But Hero Honda seems to have celebrated their new year a little early this time. Owing to rising input costs, the country’s largest motorcycle manufacturer Hero Honda has raised prices of its products by Rs 500-1500. The models in the lower segment have received a minimal hike while top models like the Karizma have received [...]

Two Wheeler manufacturer Hero Honda said that it is looking at exporting its products to African Nations. The product in question is the company’s extremely popular brand of motorcycle – Hero Honda Splendor. According to reports two marketing executives from Hero Honda have been set to Tanzania to conduct a feasibility study for the Splendor. The Tanzanian media reported that the company is [...]

Bajaj Auto Limited (BAL), the country’s second largest two-wheeler manufacturer is targeting sales volumes of 70 % from its overseas operations in the years ahead. The company plans to take the fight to Honda Motor Company in the markets of Asia, Africa and Latin America. The company which had only a 30 % contribution from sales in overseas markets last year, aims to reach the set target of [...]

Bajaj Auto is catching up with market leader Hero Honda in terms of sales figures of the bread and butter 100 cc segment of the Indian motorcycle market. Bajaj Auto has over the past few months taken a major chunk out of Hero Honda’s market share in the 100 cc space by slashing it from 69% to 64%. The major reason for Hero Honda slowly losing its dominance in the 100 cc space is the tremendous [...]

According to a report published in Hindu Business Line, Hero Honda was the highest spending two-wheeler manufacturer in terms of advertisements in the year 2009, followed closely by TVS Motor and Bajaj Auto. Hero Honda had a 41% share of TV advertisements, while TVS Motor and Bajaj Auto had TV advertisement shares of 27% and 13% respectively. Coming to the brand ambassador side of the two-wheeler [...]

Hero Honda is gearing up to fight the tough competition in the days to come with 4 all new products Seeing the competition from various two wheeler manufacturers in the country, the largest two wheeler manufacturer from India, Hero Honda, does not want to be left behind and in order to stay on top the company is planning to launch 13 new products over the next year and a half. These 13 new products [...]

The Hero Honda CD100 was one such low-cost bike for India In order to be differentiators in the motorcycle world, Hero Honda is working on something similar to what Tata Motors did in the four-wheeler segment. Tata gave us the low cost car Nano and Hero-Honda is working on low cost motorcycle. This move from Hero-Honda will not only create in new segment in the two-wheeler industry in our country [...]