Posts Tagged ‘Hero Honda Pleasure’

Hero Honda records 16 percent growth in June

Hero Honda Splendor+

The country’s largest two-wheeler manufacturer Hero Honda Motors Limited (HHML) has recorded a 16.6 % rise in its sales figures for the month of June, compared to last year. The company sold 4,26,454 units in the month of June, which is its 18th consecutive month of over 3-lakh sales.

Anil Dua, Senior Vice-President, Marketing, Hero Honda Motors Limited -

Growth in June was attained on the back of the high base effect last year. Growth is coming across all segments including our scooter Pleasure which is now contributing over 25,000 units every month to the overall volume

The company also had an increase of 10.28 % in the sales figures for the April-June quarter at 12,34,039 units as compared to 11,18,987 units sold in the same period last year.

It looks as if Hero Honda, which previously had a dominance only in the motorcycle segment of the Indian two-wheeler market, is starting to march to the top of the scooter segment as well, with its Pleasure scooter now consistently registering sales figures of over 25,000 units.

The day is not far when Hero Honda will also exercise dominance in the scooter segment, thereby becoming the undisputed king of the Indian two-wheeler market.

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Entry posted on July 3rd, 2010 and filed under Hero Honda

Priyanka Chopra in new Hero Honda Pleasure ad

priyanka chopra hero honda pleasure

Priyanka Chopra has been spotted shooting a new commercial for the Hero Honda Pleasure in Bangalore.

The damsel seems to have had a ‘Pleasurable’ experience shooting for the commercial, she later tweeted telling she was having fun riding her Pleasure on the roads of Bangalore. We would say that’s a really nice step from Priyanka Chopra to be talking about the product she is endorsing on Twitter.

The first series of ‘Why should boys have all the fun??’ commercials haven’t really made the ladies flock up to Hero Honda showrooms. With the Honda Activa being the segment leader and stiff competition from rivals, Hero Honda is just shooting new commercials to boost the sales of the Pleasure?

We feel two-wheeler manufactures should simply offer better products than to rope in big celebrities to endorse their products. People should start realizing that the celebrities endorsing these two-wheelers don’t actually ride them in real life.

Manufacturers should have campaigns highlighting their product’s edge and what the product has to offer the consumer than roping in the hottest celebrity to sit astride the bike and shoot flashy ads. The pristine example of a sensible ad campaign is Hero Honda’s ‘Fill it. Shut it. Forget it.’ campaign.

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Entry posted on May 28th, 2010 and filed under Hero Honda

Hero Honda launch special edition Pleasure

Hero Honda has launched a special edition model of its scooter for women, the Pleasure. Over 20,000 of these scooters were sold in February alone in India and it can’t be called anything but a success.

The launch of this scooter coincides with Women’s day and it was no coincidence. Hero Honda’s new offering come with body graphics, elliptical meter console, red muffler cover, white body coloured rear grip and a maintenance free battery.

Hero Honda Pleasure is available at exclusively designed ‘Just 4 Her outlets’ at a price of Rs.37, 250 (Ex-Showroom price, Delhi.)

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Entry posted on March 8th, 2010 and filed under Hero Honda
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