Posts Tagged ‘Mahindra’

M&M to launch a motorcycle in 2010 in India

Mahindra RodeoThe Mahindra motorcycle is being developed with little input from Kinetic

The ever-expanding Mahindra & Mahindra group now plans to explore the motorcycle section of the Indian market. The company is currently working on a motorcycle which would be launched within this year end. However no details regarding the launch or the type of motorcycle have been disclosed.

The company wants to be a major player in the two wheeler market and thereby seems to have a strong strategy to spread its lineup over all segments of the two wheeler market. We would see motorcycles and scooters from all the segments ranging from the entry to the premium level.

The M&M motorcycle has been developed in house and not much has been adopted from Kinetic brand which it took over recently

As of now Hero-Honda is the leader of the two Wheeler section in India followed by Bajaj. With such major players in the market lets see how this bike from M&M would influence buyers. Mahindra’s scooter division has seen a lot of customers and inquiries from all parts of India.

Mahindra could use the Scorpio as an inspiration for their two-wheeler range. A fuel-efficient motorcycle with adequate power and muscular styling could be the success formula for Mahindra.

Our tip – Just don’t use the Xylo as inspiration.

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Entry posted on January 13th, 2010 and filed under Mahindra