Posted by Shrawan Raja on July 30, 2011 ·
In line with expanding production, Royal Enfield has announced the setup of its new plant; once again in Chennai. In response to the huge demand in domestic as well as international markets, the new plant will nearly double the production to 1,50,000 units annually.
The 50 acre plant which is slated for the 2013 will demand an investment of Rs 350 crore, spread over the next five years. The facility [...]
Posted by Shrawan Raja on July 30, 2011 ·
At the Auto Expo in January, we saw the café racer version of the RE and we also told you about 750 cc and 1000 cc rumors back then. And now we have a fresh update on that. A series of events like the growing popularity of HD, the entry of Triumph, and the insatiable demand-supply deficit garnished by an ever increasing demand for the 500 cc Classic in domestic as well as international market has [...]
Posted by Shrawan Raja on December 24, 2010 ·
Royal Enfield is known for their delays and inability to cope with the high customer demand. But they are strongly looking at making this a thing of the past.
RE is looking at putting up a new manufacturing plant in Andra Pradesh. The company has expressed interests to the state government for their necessities and the government though in favor of the proposal, has not narrowed down to a signed agreement, [...]
Posted by Shrawan Raja on November 26, 2010 ·
As it turns out even wizards can’t get enough of Royal Enfield. In the new Harry Potter movie ‘The Deathly Hallows Part 1’, the wonder wizard has upgraded from a broomstick to a pale blue Royal Enfield motorbike and he is ridding the streets of London at full throttle!
The original plan was to focus on the sidecar but on seeing a Royal Enfield in action the film makers ordered not one, not two, [...]
Posted by Shrawan Raja on September 2, 2010 ·
By Kaustubh Shinde
Four years ago if you had questioned us which bike should I go for, we would have given you 2 options: Pulsar or Karizma. Then, after 5 years of R&D, Royal Enfield decided to flex its muscles and launched Bullet Classic 500 & 350. Since then the biker boys have just gone berserk!
We at IAB love the recent trend among college goers and young executives to not go for a mainstream [...]
Posted by Sachet Parkash on June 28, 2010 ·
Royal Enfield Motorcycles has joined hands with Britain based Wychwood brewery’s Hobgoblin to create this one of a kind ‘Hobgoblin Bullet’.
The bike has the Hobgoblin beer brand logo as the centre piece of this one-off machine.
The Hobgoblin Bullet is based on the Royal Enfield Classic 500 EFI model and features fuel injection and electric start. The bike has a blue paint job and [...]
Posted by Sachet Parkash on June 21, 2010 ·
In order to shorten the ever increasing waiting period for its products, Royal Enfield will now expand capacity at its Chennai manufacturing plant in order to cater to the growing demand for its products in India and abroad. Royal Enfield’s current installed capacity has been pushed to the limit, so much so that they have been forced to use Kinetic’s paint shop to get certain parts of [...]
Posted by Sachet Parkash on June 16, 2010 ·
It is no secret that Royal Enfield is currently facing a problem of demand out-numbering supply. Royal Enfield’s Classic Range of bikes consisting of the Classic 500 EFI and the Classic 350 have been huge hits for the company in terms of sales figures, ever since they were launched into the market late last year.
The company is now facing an acute production capacity shortage which has caused [...]
Posted by Sachet Parkash on June 12, 2010 ·
The Municipal Corporation of Gurgaon (MCG) is to equip its fire-fighting forces with Royal Enfield motorcycles fitted with micro fire-fighting guns in order to reach fire sites quicker and start dousing the flames. The main reason for this concept being implemented is that, since bikes can navigate through traffic quicker, they can reach fir sites quicker and start dousing the flames until the fire-trucks [...]
Posted by Shrawan Raja on June 7, 2010 ·
Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the US, is conducting “Royal Enfield Experience” in the United States. This campaign, offers demo rides of its products to interested buyers.
Classic Motorworks is conducting this campaign this month at America’s two very popular motorcycle events. The first stop will be in Lake George, New York from June [...]