Posts Tagged ‘Royal Enfield’

Beer + Bullet = Hobgoblin Bullet

Royal Enfield Hobgoblin BulletRoyal Enfield Motorcycles has joined hands with Britain based Wychwood brewery’s Hobgoblin to create this one of a kind ‘Hobgoblin Bullet’.

The bike has the Hobgoblin beer brand logo as the centre piece of this one-off machine.

The Hobgoblin Bullet is based on the Royal Enfield Classic 500 EFI model and features fuel injection and electric start. The bike has a blue paint job and the livery of the Hobgoblin.

The bike has been built has a one-off project between Royal Enfield Motorcylces and Wychwood Brewery’s Hobgoblin and will be the only one of its kind in the whole world. The bike will be showcased at the Great British Beer Festival and the NEC Bike show.

Ian Ward, Wychwood Brand Manager -

The Hobgoblin Bullet is a great ‘one off’ with a unique blue paint job and legendary graphics of the Hobgoblin, there was no way we could put a price on it. So we’ve chosen to give it away to one lucky beer and bikes fan

The bike after being showcased at the above mentioned events, will then be given away in a prize draw to one lucky beer and bike fan. If you want to win yourself this one of a kind Hobgoblin Bullet, than all you have to do is to log onto the Wychwood website (www.wychwood.co.uk) and file in your entry. The prize draw is open till 30th November 2010.

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Entry posted on June 28th, 2010 and filed under Royal Enfield

Royal Enfield to expand capacity

Royal Enfield Logo

In order to shorten the ever increasing waiting period for its products, Royal Enfield will now expand capacity at its Chennai manufacturing plant in order to cater to the growing demand for its products in India and abroad. Royal Enfield’s current installed capacity has been pushed to the limit, so much so that they have been forced to use Kinetic’s paint shop to get certain parts of their bikes painted.

Royal Enfield will be doubling the current 50,000 units per annum production capacity to 1,00,000 units per annum over the next three years in order to be able to cater better to its prospective customers in India and abroad. Royal Enfield will also be investing in a modern paint shop, die and tooling upgrades, aesthetic and sheet metal refinements, in order to add a better degree of quality and finish to its products. Also from now on, Royal Enfield will have an even sharper focus on new model development.

These new much needed plans to finally increase capacity and invest in better equipment, in order to satisfy the demand for its products, would also go a long way in ensuring that future products from Royal Enfield will be up there with the best in terms of quality and reliability.

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Entry posted on June 21st, 2010 and filed under Royal Enfield

Royal Enfield knocks on Kinetic’s doors

Royal Enfield Classic 500

It is no secret that Royal Enfield is currently facing a problem of demand out-numbering supply. Royal Enfield’s Classic Range of bikes consisting of the Classic 500 EFI and the Classic 350 have been huge hits for the company in terms of sales figures, ever since they were launched into the market late last year.

The company is now facing an acute production capacity shortage which has caused the waiting period for its bikes to escalate into several months and has even forced the company to suspend bookings of the Classic 350.

Mr. R.L Ravichandran, CEO, Royal Enfield -

It is a difficult situation and we are looking at a variety of options to get over this problem

The company in order to find solutions to its problems, has sought the help of Kinetic. Though Kinetic’s two-wheeler business has been sold to Mahindra and Mahindra, the paint shop at Kinetic’s Ahmednagar facility has some spare capacity left, which Royal Enfield will be utilizing.

Kinetic’s paint shop will now also paint parts of Royal Enfield motorcycles such as front and rear metal fenders, cover tubes, toolboxes and ornamental covers for Royal Enfield’s Classic range of bikes.

Mr. R.L Ravichandran, CEO, Royal Enfield -

There is only so much this plant can take, but it is not as if we can just start producing motorcycles overnight in a new facility

Though using Kinetic’s paint shop will help Royal Enfield to some extent, the company needs to do something fast in order to find a permanent solution to its growing list of problems.

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Entry posted on June 16th, 2010 and filed under Royal Enfield

Royal Enfield supplies Gurgaon with Fire-fighting Bullets

Royal Enfield fire fighting

The Municipal Corporation of Gurgaon (MCG) is to equip its fire-fighting forces with Royal Enfield motorcycles fitted with micro fire-fighting guns in order to reach fire sites quicker and start dousing the flames. The main reason for this concept being implemented is that, since bikes can navigate through traffic quicker, they can reach fir sites quicker and start dousing the flames until the fire-trucks arrive.

The motorcycle fire squad will also come in handy, in case there is a fire in a vehicle, which is caught in a traffic jam.

The bikes have been equipped with two water and nitrogen gas-filled cylinders for fighting fires and the cost of each motorcycle amounts to approx Rs. 11-12 lakh. The main reason for the high costs is that the fire fighting equipment for the motorcycles has been procured from Germany.

The MCG will initially procure three bikes in the first step and will increase the number as and when the need arises.

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Entry posted on June 12th, 2010 and filed under Royal Enfield

Royal Enfield eager to find more American customers

Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the US, is conducting “Royal Enfield Experience” in the United States. This campaign, offers demo rides of its products to interested buyers.

Classic Motorworks is conducting this campaign this month at America’s two very popular motorcycle events. The first stop will be in Lake George, New York from June 7-12 for Americade 2010 and the second one happens in New Hampshire for the 87th annual Laconia Motorcycle Week from June 12-20.

The promotional event will be conducted in the presence of RE’s American management team who will be present at the venue to answer questions, if the riders have any. Anyone who is over 21 years old and has a valid driver’s license can take a demo ride on the bikes.

Kevin Mahoney, President of Royal Enfield USA -

Many riders are searching for a new motorcycle that delivers retro style, solid reliability, and outstanding value. They’re also looking for something a lot more unique than what’s offered by most larger brands. These are the riders that really need to experience the new Royal Enfield. Even among riders who are familiar with Royal Enfield, very few have had the opportunity to experience these outstanding new motorcycles first-hand. Bringing the Royal Enfield Experience to these popular events will help us change that and introduce today’s Royal Enfield to a whole new group of riders

Royal Enfield is keen on setting up more dealership outlets in America, and has plans to introduce more models. Recently, the company introduced the Olive Green Military 500, which is capturing many American imaginations.

The company is reportedly working on V-Twins and high capacity motors for its future products. It even showed off a cafe concept at the Delhi Auto Expo and is planning to put this into production in the years to come.

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Entry posted on June 7th, 2010 and filed under Royal Enfield

Fresh bookings stopped for Royal Enfield Classic 350

Royal Enfield Classic350It will be a long wait for the Classic 350 lovers

This could be a sad news for the people who are planning to buy a Royal Enfield Classic 350 motorcycle in India. The increasing demand for the motorcycle has caused the company to take a bold step which would mean that one would not be able to book this RE motorcycle.

The company failing to meet the rising demand of Classic 350 model has decided to stop taking any new bookings for it till year end. On the other hand the booking for the Classic 500 will still be open but the delivery can take upto six months of time!

The company was taken by surprise when all its projected calculation went wrong as the demand was far more than what they have expected. Therefore the company will first clear up the back log and fresh booking will only start until the pending orders have been taken care of.

RE manufactures around 650 units of each of its model per month out of which 300 units of each are sold locally and around 350 units of each are exported to other countries. The company is also working on improving its infrastructure so as to increase its production capacity.

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Entry posted on April 21st, 2010 and filed under Royal Enfield

Soon- Price hike for Royal Enfield motorcycles in India

Royal Enfield Classic 500 EFIThe engines will be upgraded to meet the new emission norms resulting in the price hike of Royal Enfield

If you have any plans of buying a Royal Enfield in the near future then don’t waste much time on it. The reason is that soon the prices of the Royal Enfield bikes are going for a hike, thanks to the new emission norms which will be in effect from the month of April this year.

The company is on a project of upgrading the engines of their motorcycles to come at par with the BS III and BS IV norms.

However the extent of this price hike along with the date from when it will come into effect is still unknown.

As of now the company has Royal Enfield Classic, Classic 500, Thunderbird, Machismo and Electra models in its lineup which starts from a price tag of Rs. 1 lakh. The Royal Enfield Classic 500 has the highest demand these days.

To accommodate the increasing demand of its products the company is also working on expanding its manufacturing capacity from 60,000 to 100,000 units annually from its Chennai manufacturing plant.

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Entry posted on February 26th, 2010 and filed under Royal Enfield

Royal Enfield on Colombian soil

Royal Enfield in ColombiaThe Colombian motorcycle lovers will also get the taste of a Royal Enfield

Royal Enfield which needs no introduction to any motorcycle enthusiast is increasing its global presence. The company is present in 30 countries globally including Colombia.

The product lineup for Colombia would consist of the 500 cc Bullet Classic, 500 cc Bullet Electra, 500 cc Bullet Electra Deluxe, 500 cc Bullet Military and the 350 cc Thunderbird Twinspark and will have the latest U.C.E (Unit Construction Engine).

Royal Enfield in Colombia-2

The first dealership would open in the city of Bogota and the company will open more dealerships across the other cities as well in the coming few months.

We hope that the Colombians will enjoy the ride on these legendary motorcycles!

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Entry posted on February 5th, 2010 and filed under Royal Enfield
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