Correspondingly the exports of the company have also risen. This is due to the inclusion of the new variants in the FZ and SZ series and has led to the highest ever monthly sale the company has achieved this year.

A very pleased Hiroyuki Suzuki, CEO & MD of India Yamaha Motor Pvt. Ltd. has also mentioned that the company is involved in marketing and dealer expansion agendas, especially in tier 2 and tier 3 cities. Backed by this will be reinforcement of customer relations by initiating consumer –centric marketing initiatives like the R 15 One Make Race, the Yamaha Safe Riding Science and Yamaha Service camps.

The ‘YESYAMAHA’ campaign is the company’s initiative towards the existing customers in terms of sales, service and spares. Not only that, Yamaha will approach the festive season with a very optimistic step.

This commercial of the Yamaha Fazer 150cc was created by Kenneth, who took two nights and video camera to create it. Of course he also needed the subject – a Yamaha Fazer to complete the Ad. In my opinion this looks better than the Ad Yamaha airs on TV. “Freedom” is the theme and its wonderfully executed. The video is shot at night and the city lights with low light condition makes this the best Ad ever shot by an individual of 2010.