Suzuki Motorcycles India Private Limited (SMIPL) is gearing up to unleash three new products into the Indian two-wheeler space over the next 18 months, reports One India. The three new products from Suzuki’s stable are expected to be in the volume commuter segment of the Indian two-wheeler market.

IMB had earlier reported about Suzuki’s plans to double its production capacity by doubling its investment into its Indian operations. The increased capacity should give Suzuki the ability to produce more of its current products and should also be sufficient to handle the production requirements of its soon-to-be launched volume products.

Suzuki’s two-wheeler division in India has not met with the success that Maruti Suzuki has enjoyed in India. While Maruti possesses an over 50% share of the Indian passenger car space, Suzuki’s two-wheeler division has a mere 2% share of the Indian motorcycle market.

Suzuki Motorcycles India will be banking heavily on its new products to set fire to the market and thereby bringing it success in the form of sales figures and growth in the crowded Indian two-wheeler space.

But, if it does not go according to plan, it will have to go back to the drawing board and re-assess its strategy of its two-wheeler division for the Indian market like what Yamaha did a couple of years ago.

Source – One India