India Yamaha Motor Limited is drawing up aggressive plans to penetrate into the country’s rural two-wheeler market in order to increase sales and drive growth. The company plans to use its newly launched 110 cc bike YBR 110 along with its other 100 cc offering the Cruz to dig deeper into rural markets.
Pankaj Dubey, National Business Head, India Yamaha Motor (IYM) -
Rural markets are the growth drivers for any company and we are no different. Yamaha has already penetrated into the entry level segment and has been successful in all its ventures. To tap this potential segment, we are focusing on increasing our network strength in tier-2 and tier-3 cities and increasing our sub-dealers in rural areas
This move is a radical departure from Yamaha’s previous strategy of concentrating mainly on urban markets with little or no focus on rural markets. This announcement shows how important the rural market has become for sales of two-wheelers and now each and every manufacturer is talking about expanding further into rural areas to drive sales and growth.
Source – Business Standard Motoring
Posted by Sachet Parkash on June 16, 2010. Read More on Yamaha · 1 Comment
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[...] had earlier reported about Yamaha’s strategy to drive deeper into rural markets, in order to boost sales and drive growth. This move to double the dealer network is a part of [...]