India Yamaha Motor Pvt. Ltd began a promotional activity for its motorcycles stretching for three days. Existing Yamaha owners can be part of this event which is full of interactive programs.

As part of the event, Yamaha will run bike exchange mela, service camps, test rides, safety riding lessons and food courts. The event will also have dance performances to entertain the audience.

Yamaha Fiesta Bangalore has Japanese instructors training kids on safe motorcycling

The idea behind such an exercise is to take the brand closer to the customer and build up popularity of Yamaha among two-wheeler customers.

Yamaha should also consider displaying its superbikes at such events. Perhaps parking the YZF-R15 alongside the R1 and the Fazer could make the customer feel extremely proud of his ride and give him more hope of upgrading to it in the future.

Press Release

Yamaha reels off ‘Yamaha Fiesta’

Enthralls Bangaloreans with fun and entertainment

Bangalore, 12th November, 2010: With the aim to offer the best to its customers in the biking world and bring them closer to the brand, India Yamaha Motor Pvt. Ltd. today kick-started-Yamaha Fiesta, a three day long fun-filled celebration comprising diverse array of interactive activities and events for customers and their family members.

As part of Yamaha FIESTA, which will continue till November 14, Yamaha has put together myriad activities for everyone, including Mega Bike Exchange Mela, Super Service Camp, Test Rides of Yamaha bikes, Sales & Finance Options, Food Courts, Special Safety Riding Lessons for kids, Inter-collegiate Dance Competition and International Troop Dance Performance to enthrall the crowd.

Commenting on the occasion, Mr. Yutaka Terada, Director-Sales & Marketing, IYM said, “Yamaha FIESTA is a marketing initiative to come closer to the family segment of customers. With the latest Yamaha bikes on display, it’s a treat for all Bangaloreans to be a part of this mega event. The objective behind such initiatives is to generate active participation and thus bring the masses closer to Brand Yamaha”.

Yamaha is getting an overwhelming response to the ‘Mega Exchange Mela’ that gives its customers an opportunity to exchange their old bikes for brand new Yamaha bikes at the best value. While people may enjoy their day with their family in the fest, others may drop into the Yamaha Bike Service camp at Yamaha Fiesta for a free bike check-up by the Yamaha Experts. To bobble up the excitement, Yamaha is also offering test driving skill zone to make people realize a point or two about driving skills. For those on the look-out for easy finance, Yamaha is offering multiple finance options at its exclusive sales & finance counter at Fiesta.

The kids can have their share of fun with kids YSRS and fun games organized exclusively for them. The kids YSRS is an extension of Yamaha’s Safe Riding Science (YSRS) initiatives which Yamaha has successfully launched across different cities of the country. India Yamaha Motor has 8 female kids’ instructors especially trained & certified by YMC, Japan. The company aims to train more than 400 kids through this activity over 3 days. Not only this, Yamaha is also giving a chance to its customers to win a Yamaha bike by just being part of Fiesta.

To add more zing to the event, evenings will be lighted by rock show and inter-collegiate dance competition with power packed entertainment by some of the best known performers from Bangalore. The international troop dancers will also display their perfect dancing moves making the audience gasping for more. While swaying to the beats and grooving to the rhythm the kids and parents also had the palette of their choice and experienced the scrumptious cuisine from the exclusive food court of lips smacking food.

Yamaha, in the past, has organized marketing initiatives across the country and with Yamaha Fiesta, the company is attempting to take the consumers experience to just another level while increasing the brand appeal. The company will endeavor in bringing such innovative marketing initiatives, which will have consumer participation, on a pan India level.